The finest
ski manufacturer in the Dolomites

Discover the ROC collection 26/27 Customize your ROC skis now

Handmade Skis from South Tyrol, Italy

ROC – custom skis made to measure, for the highest standards.

ROC stands for handcrafted premium skis, built from selected materials in our ski factory at Kronplatz in South Tyrol – Italian handmade skis, not a mass product but a true one-off.

At ROC, the choice is yours:

Have your skis custom designed – tailored to your style and wishes – or choose one of the refined design lines of the ROC collection 26/27.

We also offer selected in-house products such as accessories, apparel and eyewear.

Design your own skis – custom skis with your own design by ROC

Your skis. Your style. Your ROC.

Custom skis with your own design

Design your own skis!
In our ski factory in South Tyrol you can design your own skis – built exactly to your ideas. You choose shape, flex, colour, design and materials, and we build your personal one-off – handmade and perfectly matched to your riding style.

Choose from classic printed surfaces, fine wood veneers and extraordinary materials such as gold, silver, stone, moss or natural hay. Personalise your skis even further with laser engraving, inlays, plaques or your own logo.

That is how your unique pair comes to life.

Customize your skis now

ROC Originals

ROC collection 26/27

Our ROC collection 26/27 features handmade luxury skis with ready-made designs in unique materials, ready to ride – simply enquire online or order on site.

Discover all designs 26/27
Gold ski from the ROC collection 26/27 – handmade in South Tyrol Wooden ski with graphics – Wood & Print design | ROC collection 26/27 ROC ski – Originals design | collection 26/27 ROC touring ski – Originals design | collection 26/27
More than skis
Close-up of the gold interchangeable lens of ROC ski goggles ROC ski goggles with case on a yellow stool – accessories from South Tyrol Four ROC ski goggles with mirrored lenses in gold, blue, silver and bronze ROC ski goggles with blue mirrored lens and goggle box ROC ski goggles in the black gift box Woman wearing a ROC beanie and ski goggles with silver mirrored lens ROC ski goggles with magnetic interchangeable lens in gold ROC ski goggles with orange interchangeable lens and ROC beanie ROC neck gaiter with tree pattern and logo Skier wearing a ROC neck gaiter in front of snowy mountains Skier with orange ROC ski goggles and ROC neck gaiter White ROC T-shirts with tree logo and back print Close-up of the ROC tree logo on a white T-shirt Grey ROC T-shirts with tree logo and mountain print Close-up of the ROC tree logo on a grey T-shirt Close-up of the ROC mountain print on a T-shirt ROC leather ski strap with embossed logo Skier with pink ROC skis and leather ski strap in the mountains

Choose to look different

Besides skis, our store offers accessories, ski goggles, apparel and much more – in true ROC style and made exclusively in South Tyrol.

Shop now

The Story of ROC

  • Handcrafted.
  • Timeless.
  • Creative.
  • Unique.
About ROC
Exterior of the ROC ski factory in Reischach at Kronplatz, Bruneck, South Tyrol

Visit us in Bruneck | South Tyrol

Shop In Store & Take a Test Ride

Send us an enquiry online – or discover every model in our showroom in Reischach at Kronplatz. In winter you can test them daily from 8:30 am to 4:30 pm. Plus: selected ROC accessories, goggles and apparel. Drop by – we will advise you in person.

Google Maps Location Test ROC skis

For companies, hotels, ski schools & clubs

Custom branded skis – skis with your company logo

Need several pairs of skis in your design – as team equipment, a client gift, for your hotel, ski school, club or an event? In our ski factory in South Tyrol we also produce small series: skis with your logo design, in your colours and materials of your choice. Every pair is handmade with the same care as our one-offs.

Tell us about your project – we will advise you on quantities, design and timing.

More for companies & brands info@roctraam.com

FAQ

Custom skis – your questions, our answers

Can I design my own skis?

Yes. At ROC you can design your own skis from scratch: you choose shape, flex, colour, design and materials. We then build your custom skis by hand in our ski factory in South Tyrol, tuned to your riding style.

Which materials and surfaces are available for custom skis?

Choose from classic printed surfaces, fine wood veneers and extraordinary materials such as gold, silver, stone, moss or natural hay. You can also personalise your skis with laser engraving, inlays, plaques or your own logo.

Do you produce small series, e.g. skis with a company logo?

Yes. Besides one-offs we produce small series – such as skis with your logo for companies, hotels, ski schools, clubs or events. Every pair is handmade like our one-offs. Contact us and we will advise you on quantities, design and timing.

Where are ROC skis made?

All ROC skis are handmade in our ski factory in Reischach near Bruneck at Kronplatz, South Tyrol (Italy) – using local, certified and high-quality materials.

Can I test the skis before buying?

Yes. In winter you can test our models daily from 8:30 am to 4:30 pm right at Kronplatz. Visit our showroom in Reischach – we will advise you in person.

How long does it take to make custom skis?

Production time depends on design, materials and personalisation. During the consultation we will give you a firm date for your custom skis.

How much do custom skis cost?

The price depends on the ski model, materials and personalisation. Send us your idea and you will receive an individual quote.

Are there ready-made designs I can order right away?

Yes. The ROC collection 26/27 offers handmade skis with ready-made designs in unique materials – ready to ride, available on request online or on site.

Only local, certified and qualitative materials

ROC ski factory
Seilbahnstraße 6 · 39031 Bruneck, Italy

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